Dubai · Software and performance media
We build the product and drive the demand.
Most agencies stop at the app. Most dev shops can't fill it. We do both — from Dubai, across the UAE, UK and India.
14 years
Running paid campaigns
$12M+
Ad spend managed
8 markets
UK, US, UAE, India, Singapore, Australia, Saudi Arabia, Indonesia
Two halves of the same job.
Geerwon Laabz is a Dubai company with two arms. One writes software: mobile apps, web platforms and the tools behind them. The other buys media and gets those products into people's hands.
Most companies sell you one half. When the numbers don't move, the developer blames the marketing and the agency blames the product. We hold both, so there's nobody to point at.
What we do
Three things, done properly.
Mobile app development
Native Swift and Kotlin where the app needs the hardware. React Native or Flutter where one codebase is the sensible answer. We tell you which one your project is, and why, before you commit to a budget.
Web design and development
Marketing sites, ecommerce, dashboards, and the internal tools nobody demos but everybody uses. Built to load fast and rank well, not to win a design award.
Performance marketing
Google, Meta, programmatic and retargeting, run through RetargetSpark, our performance arm. Priced against your cost per acquisition, not against our hours.
Why us
We didn't buy our ad platform. We wrote it.
RetargetSpark runs on a demand-side platform we built and operate ourselves. Real-time bidding, server-side conversion tracking, cross-device identity resolution, behavioural segmentation. It handles live money on live auctions every working day.
That is the honest answer to "can you actually build software". Not a portfolio of mockups. A production system carrying our own revenue.
How we work
One scope. Two tracks. One launch.
The build and the campaign start on the same day. By the time the app is in the store, the traffic is already pointed at it.
Scope
One call, then a written scope with a fixed price and a date. If we can't give you those two things, we'll tell you what we need to find out first.
Build
Design, then code, then QA on real devices, then store submission. You see working builds weekly, not a status update.
Demand
Tracking and events wired in during the build. Campaign structure, creative and audiences ready before launch day.
Ship
The product goes live with campaigns already running against it. No six-month gap between launch and the first install.
Grow
Monthly. What clears the target gets more budget. What doesn't gets cut. Same report for the product and the media, because it's the same team.
Where we work
Registered in Dubai. Delivered across three countries.
Dubai is where the company sits and where the work is run. We deliver through teams in the UAE, the UK and India. That's how a build keeps to a Dubai standard and a Dubai timeline without carrying a Dubai-only rate card.
It also means a client in London and a client in Bengaluru both get someone in their working day.
Tell us what you're building.
Send the brief, however rough it is. You'll get a scope, a price and a date back. Not a discovery call to book a second discovery call.